What is an SEO Specialist?
An SEO Specialist is someone who is knows what SEO is, how to do it and more importantly, how to make it work for you. Many have their own ideas for what works effectively in search engines, what is important and what is not so important.
An SEO specialist should be able to:
Take a brief of the goals for your website, specifically what do you want to achieve;
Perform a Keyword Study using multiple sources and establish a SHORT list of keywords that you stand the best chance for ranking highly for after the SEO process;
Analyze your existing site and content and suggest or perform improvements to both based on results of the Keyword Study and general SEO best practices;
Implement Title and Meta Information based on results of Keyword Study and general SEO best practices;
Provide you with meaningful data on how your performance and visibility has increased in the form of periodic reports